Companies are pouring millions into AI tools and training programmes. By the time the rollout finishes, the technology has already moved on.

The advantage is not in the platforms. It is in the culture.

AI isn't just changing how work gets done. It's forcing agencies to act on the pricing conversations they've been having for years.

Find me the perfect running trainers in my size, under £80, delivered by Friday." Your AI Agent scours countless sites, compares prices and reviews, and completes the purchase. No stress, no endless scrolling. Welcome to commerce in the Intelligence Age

In my recent exploration of the Intelligence Age, I examined how technology will reshape our economy. But something even more fundamental will determine who thrives in this new era: the human teams we build. Most leaders focus on skills when they should be focusing on potential.💡

Every major technological revolution has fundamentally changed what's scarce and what's abundant. The industrial revolution commoditised power. The digital revolution commoditised information. The agent revolution will commoditise something far more valuable: intelligence itself.