If Efficiency is the Only Plan, Decline is the Destination.
Technology doesn’t create a race. It creates gravity. Everything falls toward commodity. The floor drops away while you’re running.
If the Culture is Rotten, No Org Chart Saves You. You’re Just Moving Boxes Around.
Most leaders spend months debating org structure. But if you've got toxic energy in the team, no structure fixes it. You're just rearranging deck chairs.
Tools ≠ Transform Companies. Cultures do.
Companies are pouring millions into AI tools and training programmes. By the time the rollout finishes, the technology has already moved on.
The advantage is not in the platforms. It is in the culture.
From Hours to Outcomes: AI has broken the agency business model
AI isn't just changing how work gets done. It's forcing agencies to act on the pricing conversations they've been having for years.
The Future of Commerce is Brand > Algorithm
Find me the perfect running trainers in my size, under £80, delivered by Friday." Your AI Agent scours countless sites, compares prices and reviews, and completes the purchase. No stress, no endless scrolling. Welcome to commerce in the Intelligence Age
Building Teams for the Intelligent Age
In my recent exploration of the Intelligence Age, I examined how technology will reshape our economy. But something even more fundamental will determine who thrives in this new era: the human teams we build. Most leaders focus on skills when they should be focusing on potential.💡
The Marketing Agent Revolution
Marketing is about to enter an era where every customer interaction fuels a chain reaction of smarter, more effective engagement. This isn't just another incremental improvement – it's a fundamental shift in how brands connect with their audiences.
Dawn of the Agent Economy
Every major technological revolution has fundamentally changed what's scarce and what's abundant. The industrial revolution commoditised power. The digital revolution commoditised information. The agent revolution will commoditise something far more valuable: intelligence itself.