A smiling man with glasses and a beard, wearing a gray collared shirt, standing against a gray background.

Building the systems and cultures that make creative businesses stronger through change.

For 25 years I've scaled agencies toward half-billion pound acquisitions, taken VC funds through IPO, and embedded AI across thousands of professionals while protecting what makes the work special.

I've built agencies and evaluated them. Backed startups and scaled enterprises. Operated at venture pace and enterprise scale.

I'm the operator who thinks like an investor, the strategist who's delivered what others said was impossible, the COO who understands what gives creative businesses their competitive edge.

Most growth problems aren't about strategy. They're about leaders who can’t lead change, talent that won't adapt, and systems built for yesterday.

Named among the top eight COOs in venture capital. Driven over £100M in new business wins. Turned around offices others wanted to close.

If you're a brand not getting the value you're paying for, an agency watching clients leave because delivery is broken, or a business that's outgrown the scrappy approach that got you here - we should talk.

Work with me
Read my thinking

I see what others miss.

When a CFO wanted to walk from a £30M deal, I found a commercial structure that protected our margin and met their needs. Closed in the room.

When a creative team hit a block on a pitch, I wrote the script for a Coca-Cola TV commercial that aired across China.

When an office was scheduled for closure after years of losses, I turned it EBITDA positive in six months by fixing culture and helping people reconnect to why the work mattered.

When a BlackRock-backed VC fund needed to go public, I built the operational foundation that gave investors confidence to back one of only three UK VC IPOs in the past decade.

When an AI startup was stuck pre-revenue, I spotted the strategic pivot that helped accelerate them toward category dominance.

Whilst competitors were paralysed by AI disruption, I embedded it across 2,500+ professionals - delivering 62% faster, 55% cheaper, 40% better.

I see solutions others miss because I've worked across contexts few have combined. I get into strategy sessions, creative reviews, and solution design vs just the boardroom. Client-obsessed, product-focused, comfortable making the calls nobody wants to make.

my story

  • Jasel is an inspiring leader who inspired a culture of change that allowed teams to adapt to and embrace AI quickly. He isn’t afraid of tough conversations and makes people stop and think versus just execute.

  • Jasel is one of the most inspiring, challenging and empathic venture partners I know. As a two time founder I consider him an integral part and contributor to the success of the two ventures I’ve built and am building.

  • Jasel is a force of nature, in an entirely good way. He is brilliant with clients, inspiring huge trust, driving ambitious vision and growing revenues. Ultimately, he made a massive difference to the whole business.

  • Jasel is a rare combination of passion , integrity and intelligence. He has a tremendous eye for detail, a love of truly great work and years of experience in building world class teams.

  • Jasel brought both an inspiring, decisive leadership style and an empowering, collaborative approach. He made hard but necessary decisions without flinching, and knew intuitively when to bend the rules in order to accomplish higher goals.

  • One of the best mentors, managers and leaders I've ever had. Inspiring, intelligent, insightful and passionate about innovation.

  • Jasel's leadership style is a breath of fresh air. He is able to mix an air of gravitas that illustrates his experience and instantly commands respect with an appropriate amount of humility that engenders unity.

Get in touch…

The problems worth solving rarely fit neatly into categories.

Maybe you're a founder trying to get your story right for investors. Maybe you're a leader or leadership team stuck on what should be an obvious decision. Maybe you're a brand leader figuring out the right agency model for an AI-first world.

Maybe you just want to think through a challenge with someone who's seen a lot of different angles.

Either way, let's talk 🤙.